E-commerce and cloud giant Amazon is reportedly preparing to reduce its human resources (HR) team by around 15%, according to Fortune, citing sources familiar with the matter. The move is part of a broader restructuring aimed at boosting efficiency through artificial intelligence (AI) and enhancing the company’s cloud operations.

The HR division, known internally as the People eXperience and Technology (PXT) team, employs over 10,000 people globally, spanning recruiting, technology, and traditional HR functions. While the report does not provide a precise figure for employees impacted or the timeline of the reductions, it indicates that other segments of Amazon’s consumer business may also face workforce cuts.

This comes after earlier layoffs this year, which affected employees in the consumer devices unit, Wondery podcast division, and Amazon Web Services (AWS). The company has reportedly earmarked more than $100 billion for AI and cloud-related investments in 2025, signalling a strategic shift toward technology-driven operations.

CEO Andy Jassy has consistently highlighted AI as a core driver of Amazon’s future, noting that automation and AI tools are expected to improve operational efficiency. In a corporate communication shared internally and posted on Amazon’s blog, Jassy said employees who embrace AI, contribute to its development internally, and focus on customer delivery will be “well-positioned to have high impact and help reinvent the company.”

The CEO also cautioned that not all employees would be retained as these changes take effect. “We expect that this will reduce our total corporate workforce as we achieve efficiency gains through extensive AI adoption,” the email read.

Amazon’s previous workforce reductions were among the largest in its history. Between late 2022 and 2023, the company cut 27,000 corporate jobs, a period that coincided with widespread layoffs across the tech and corporate sectors.

Despite the layoffs in corporate roles, Amazon plans to hire 250,000 seasonal workers for its US warehouses ahead of the holiday shopping season, reflecting the continued demand for operational staff in its logistics network.