Anant Ambani, the scion of India's wealthiest family with a net worth of approximately $113.7 billion as of March 2024, is poised to wed his longtime sweetheart Radhika Merchant on July 12, heralding what many anticipate to be the country's "wedding of the year."

Known for their opulent celebrations deeply rooted in Gujarati tradition, the Ambani family is gearing up for the Mameru ceremony at their iconic Antilia residence in Mumbai, as glimpses of the couple's preparations circulate widely on social media.

The Mameru ceremony, also known as mosaalu in Gujarati culture, is a significant ritual where the bride's maternal uncle (Mama) and her maternal aunt's husband visit her with gifts and blessings. Central to this tradition is the exchange of heartfelt wishes and symbolic gifts such as the Panetar saree, jewellery, ivory or white chura (bangles), and a variety of sweets and dry fruits meticulously arranged in ceremonial trays.

This ceremony, conducted separately at the homes of the bride and groom, marks the auspicious commencement of the wedding festivities, reinforcing familial ties and setting the stage for the upcoming nuptials.